Profit margin calculator
Enter what a sale brings in and what it costs you. The margin is what is left of the price; the markup is what you added on top of cost.
Your numbers
Results
Profit per sale
$28.99
- Profit marginProfit ÷ selling price
- 58.0%
- MarkupProfit ÷ (product + shipping cost)
- 148.7%
- FeesPayment & platform fees on this sale
- $1.50
- Total costProduct + shipping + fees
- $21.00
Healthy margin. Check the break-even ROAS tool to see what your ads must return.
How it's calculated
- Fees = price × fee %
- Profit = price − product cost − shipping − fees
- Margin % = profit ÷ price
- Markup % = profit ÷ (product cost + shipping)
Related tools
Questions
After product, shipping and fees — and before ads — most paid-traffic stores need 30 to 50% to stay profitable once ad costs, returns and chargebacks are counted. Below 20% it is very hard to buy traffic.
Margin is profit as a share of the selling price. Markup is profit as a share of what the item cost you. A $20 cost sold for $50 is a 60% margin and a 150% markup.
No — this tool shows the contribution before ads. Use the Ecom Profit Calculator to add your cost per acquisition and see profit after ads.
Numbers are easy. Finding products that hit them is the hard part.
NicheHunter shows what's actually selling on TikTok Shop and what's being advertised across Facebook, TikTok and Pinterest — with the store behind every ad.