Free tool
ROI calculator
Measure any spend the same way: what went in, what came back, what it cost to deliver.
Your numbers
Results
ROI
124%
Net profit ÷ investment
- Net profit
- $3,100
- ROASRevenue ÷ investment, before cost of goods
- 3.12×
Every $1 invested returned $2.24 after cost of goods.
How it's calculated
- Net profit = revenue − cost of goods − investment
- ROI % = net profit ÷ investment
- ROAS = revenue ÷ investment
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Questions
ROAS compares revenue to ad spend and ignores what the products cost you; ROI compares profit to everything you spent. A 3× ROAS can still be a negative ROI on a low-margin product.
Anything above zero is profitable; mature paid-traffic brands typically run 20–50% ROI on prospecting and higher on retargeting. Compare against your break-even ROAS rather than a universal benchmark.
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